THEY THEM
It is the I of OIOI
It is the I of OIOI
THEY THEM is born from a single form.
It is the I of OIOI.
A coloured rectangle that lives as a ring, pendant, earrings or bracelet.
The shape is always the same.
What changes is the colour.
The first palette includes two enamel tones: Quarry Blue and Magnolia.
Two colours developed from family recipes, calibrated on precise vibrations.
You can wear them alone or combine them.
Rings, pendants and necklaces are designed to speak to each other.
The pendant can live on its own or with its chain.
Then stay.
Or multiply.
Rings layer up.
Earrings talk to each other.
Bracelets set the rhythm.
Colours shift the balance.
Over time, seasonal colour drops will expand the visual vocabulary of the collection.
THEY THEM is essential, modular, free.
A shape that doesn't choose a role, but many possibilities.
A sign from my visual grammar that takes identity on the skin.
